Crain's Detroit Business, "40 Under 40," 2016
Detroit native Marcus Collins was doing just fine in New York. As executive director of social engagement for the ad agency Translation LLC, Collins led successful social campaigns for State Farm Insurance Co., the Budweiser Made in America Festival and Bud Light Lime-a-Rita.
But the campaign he's most proud of has roots in academia, where he's also paving a path.
Collins was adjunct professor of marketing at New York University, where he was teaching future advertising professionals about the power of propaganda, among other strategies. That's how he came to use a propaganda approach to launch the "Hello Brooklyn" campaign for the Brooklyn Nets when the team moved from New Jersey.
"This was my academia being put to work; I created an enemy of the state — Manhattan — to bring people together," he said. The campaign's success, he said, could be measured in merchandise sales: The team went from No. 28 to No. 4 among NBA teams.
Back home in Detroit, where he returned to last year, Collins has already helped Doner Co. become the digital agency of record for Nescafé and Taster's Choice and integrated agency of record for Food Lion.
"In my heart I feared a smaller market might slow down my career, but it was a sacrifice I was willing to make. The truth is, my career has been turbocharged in Detroit," Collins said.
By coming home, Collins is also teaching at theUniversity of Michigan's Ross School of Business.
"I am a proud representative of Detroit," Collins said. "I'm a product of the city, its schools, its church. What a perfect time. Detroit is dusting itself off, rising like a phoenix. I had to have my fingerprints on that."
Advertising Age, "40 Under 40," 2016
Even though Marcus Collins joined Doner in his newly created role only eight months ago, he's made big waves so far, building out the shop's digital and social capabilities and winning new business. He helped Doner compete to become digital agency of record for Nescafé and Taster's Choice, and scored an integrated agency of record win for Food Lion. He said his "greatest goal this year is for Doner to do work that not only helps our clients' business but impacts culture and demonstrates our conviction of moving people." The former Translation exec is also an adjunct professor at the Stephen M. Ross School of Business at the University of Michigan, teaching social media marketing and executive education.
University of Michigan Black Alumni Association, "5 Under 10," 2007
This award is bestowed annually to five recent U-M graduates for their professional achievements and/or contributions to the community-at-large. In order to be recognized for the “Five Under Ten” award, an alumnus must have received an undergraduate degree from the University of Michigan within the last ten years.
These young alumni symbolize the hope we all hold for our future. In recognizing them, we encourage their continued success in their careers and outreach activities.