A Bit About Me.
My name is Marcus Collins and I like to think of myself as being one part practitioner, one part academic. I work in advertising -- where I put ideas in the world as the Chief Consumer Connections Officer at Doner Advertising -- and I work in education as a Lecturer of Marketing at the Ross School of Business, University of Michigan -- where I put people in the world. This duality uniquely shapes my perspective and, ultimately, my practice.
Throughout my career, I've had the great privilege of working with some of the biggest brands in the world (Apple, Nike, Beyoncé, McDonald's, Anheuser-Busch) and launch culturally contagious work like the Cliff Paul Campaign for State Farm, the Made In America Music Festival for Budweiser, and the Brooklyn Nets' move from NJ to NY. I was also fortunate enough to be recognized as Advertising Age's "40 Under 40", receive the Michigan Ross Teaching Impact Award for faculty, and be nominated for The Golden Apple Award for Excellence in Teaching & Leadership.
I am an alumnus of the University of Michigan (BSE in Materials Science Engineering and MBA with an emphasis in Strategic Brand Marketing) and a doctoral student at Temple University. But most importantly, I am Alex's husband and Georgia's father.
A Bit About My Practice.
If the core function of marketing is meant to drive behavior adoption then the messages, content, and experiences we create should be designed to catalyzed action. To do this, marketers must leverage the psychological motivators that impact what we do, say, and share in an effort to engineer culturally contagious ideas that extend across both the online world and the offline world. Fittingly, the North Star of my practice is myopically focused on people over platforms.