What started as a conversation between me and my colleague/collaborator, John Branch, about the ever-evolving media landscape and its impact on marketing, turned into a provocation that stretched across the worlds of academia and practice. What is ‘digital marketing’ and how do today’s marketers address the contemporary issues associated within the space? There were lots of questions and interesting debates that extended over a period of time, so we ventured to capture this thinking in prose in book form. And that book is finally here - Contemporary Issues In Digital Marketing. My hope is that you find it as thought provoking as the dialogue which sparked its genesis.