A Bit About Me.
Hi there! Thanks so much for stopping by.
My name is Marcus Collins and I like to think of myself as one part practitioner, one part educator. I work in advertising (SVP of Social Engagement at Doner Advertising), where I put ideas in the world, and I work in academia (Golden Apple Award nominated, Marketing Professor at the Ross School of Business, University of Michigan) where I put people in the world. Whether it's in the classroom or the board room, my aim is to help people and brands realize their full potential by understanding the nuances of human behavior. Throughout my career, I've had the great pleasure of working with some of the most renown brands in culture (Apple, Nike, McDonald's, Bud Light) and launch creative work like the Cliff Paul Campaign for State Farm, the Made In America Music Festival for Budweiser, and the Brooklyn Nets' move from NJ to NY. I was also fortunate enough to be recognized as Advertising Age's "40 Under 40" and Crain's Business Detroit's "40 Under 40" in 2016.
I am an alumnus of the University of Michigan (BSE in Materials Science Engineering and MBA with an emphasis in Strategic Brand Marketing) but most importantly, I am Alex's husband and Georgia's father.
A Bit About My Practice.
If the core function of marketing is meant to drive behavior adoption then the messages, content, and experiences we create should be designed to catalyzed action. To do this, marketers must leverage the psychological motivators that impact what we do, say, and share in an effort to engineer culturally contagious ideas that extend across both the online world and the offline world. Fittingly, the North Star of my practice is myopically focused on people over platforms.