Talks: The Reel

Throughout my years of practice I’ve realized that no matter what industry you're in, the primary goal is to get people to action—to buy, to watch, to click, to vote, to subscribe etc. Each industry has its own complexities and nuances but the goal is always the same, “how do we get people to move?” Organizations have invested untold fortunes to get people to move with efforts that either fall flat or don’t last. This is a major challenge. I’ve spent the last 12 years studying the underlying drivers that get people to move—from consumers to staff, activism to volunteerism. And I have helped organizations from Fortune 500 companies to startups and non-profits use this knowledge to create marketing campaigns that catalyze collective action. My talks focus on empowering audiences with actionable perspectives that can be applied across industries as well as in the context of both employee engagement and consumer activation.