Unpack what culture is and the operating system of how to use it by taking part in the ‘Unlocking the Influence of Culture’ online learning programme. A course that’ll help you plan marketing activities that are more likely to be adopted into the cultural sphere and, ultimately, get people to move.

Informed by cultural literature from scholars across a combination of academic disciplines, you’ll learn both the ‘know-why’ and the 'know-how’. All from an award-winning marketer, professor, and cultural translator whose evidence-based academic work and decades of practice has been embedded into the curriculum.

This is a one-of-a-kind six-week course that will leave you with the means to operationalise culture in your work and across your organisation.

Unlocking the Influence of Culture:

A Marketer’s Greatest Cheat Code

In Personal Branding: Stand Out and Succeed, you’ll explore how the branding strategies used by top-brands can inform your own personal brand, one that’s authentically you.

Define what a brand is, and explore the overlap between branded products and personal branding in this 4-week course. You’ll reflect on your core values, and translate them into an elevator pitch, brand imagery, and brand story.

Taught by world-class faculty from the University of Michigan’s Ross School of Business, this course provides a foundational understanding of how to create and refine your brand to help you achieve your personal and professional goals, regardless of where you are in your career.